Research Methodology

All of PharmaForce's research methodologies rely heavily upon an interactive dialogue with key players in the marketplace, including medical liaisons, medical management, marketing and product managers, and other knowledgeable personnel. Our multilingual interviewers are able to draw upon their knowledge and personal experieces in the industry to form a common bond with the interview targets and engage in peer-to-peer discussions about topics of common interest.

PharmaForce supplements its field interviewing methodology with models developed by an expert panel. The expert modeling process involves establishing a common set of definitions for marketing expenditures and using highly detailed questionnaires that incorporte each expert's feedback into a common format.

Our proven interviewing and modeling methodologies are supplemented by exhaustive searches of all relevant electronic and print databases. In addition, PharmaForce has its own proprietary databases based upon vast amounts of primary source data collected over the past seven years.

Ad Hoc Capabilities

In addition to our ongoing multi-client pharmaceutical business research programs, PharmaForce also provides customized solutions to complex business intelligence challenges. With multilingual staff spread throughout the major geographic regions of the world, PharmaForce has the capability of rapidly developing critical insights about virtually any organization in any country.