Custom
Research Capabilities
Competitive Sales Force Profiles
For pharmaceutical companies interested in understanding
how their sales forces compare with those of competitors,
PharmaForce offers customized programs that can compare
virtually any sales force along the following variables:
- Deployment by sales
group/specialty
- Compensation packages,
including:
Starting and average salary
Percentage of compensation from bonus
Number of times bonus paid
Role of comarketed products in the bonus - Benefits and perks
- Length and emphasis of
training programs
- How comarketing
agreements are handled
Detailing Intensity
Analysis of Competitive Products
PharmaForce can
analyze in detail the relative intensity with which specific
products are being promoted to key physician audiences. The
information that is developed about each target product
includes:
- Types of sales forces
supporting the drug
(e.g., hospital, specialty, primary care, etc.)
- Number of sales
representatives supporting the drugs in each force
- Detailing priority for
the target drug
- Number of details by
target physician audience
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