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Custom Research Capabilities

Competitive Sales Force Profiles
For pharmaceutical companies interested in understanding how their sales forces compare with those of competitors, PharmaForce offers customized programs that can compare virtually any sales force along the following variables:
  • Deployment by sales group/specialty
  • Compensation packages, including:
       Starting and average salary
       Percentage of compensation from bonus
       Number of times bonus paid
       Role of comarketed products in the bonus
  • Benefits and perks
  • Length and emphasis of training programs
  • How comarketing agreements are handled

Detailing Intensity Analysis of Competitive Products
PharmaForce can analyze in detail the relative intensity with which specific products are being promoted to key physician audiences. The information that is developed about each target product includes:

  • Types of sales forces supporting the drug
    (e.g., hospital, specialty, primary care, etc.)
  • Number of sales representatives supporting the drugs in each force
  • Detailing priority for the target drug
  • Number of details by target physician audience