This study analyzes the sales and marketing activities of all of the key players in the immunology/anti-TNF industry. It provides the following details for all of the top RA, gastroenterology and dermatology franchises in the United States:

• Organizational structure and deployment of key sales and marketing personnel
• Analysis of product portfolio management
• Share-of-voice analysis and annual number of details
• Detailed description of key marketing expenditures by product and indication:
  • National conventions/congresses
  • Trials for approved products
  • Advocacy group grants
  • Journal advertisements
  • Printed sales materials
  • Lunch and dinner programs
  • CME programs
  • Sales force costs
  • Web sites
  • Advisory boards