This program analyzes in detail the marketing expenditures of leading oncology franchises in the United States and covers 65 oncology brands. The complete list of expenditures benchmarked by each franchise includes:

• Major conventions
• Clinical trials for approved products
• Physician lunch and dinner programs
• CME programs
• Cooperative group grants
• Printed sales materials
• Advocacy group grants
• Journal advertisements
• Internet-based initiatives

Analysis of the sales and marketing organizations includes:

• Size and structure of the oncology sales force
• How the oncology product portfolio is managed
• Organizational structure of oncology sales and marketing management
• Deployment of other oncology-related field personnel, such as medical liaisons and reimbursement personnel
• Roles of oncology medical liaisons and reimbursement personnel
• Qualifications and compensation of oncology sales personnel, including typical salary/bonus ratios

For clients interested in this same type of information on a global scale, similar studies are available that cover the leading oncology franchises in Europe, Japan and Latin America.