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Based on information received directly from key sales and marketing personnel at each of the target companies, this study benchmarks the commercial operations and marketing spend of each of the leading franchises that compete in this dynamic specialty market.
This comprehensive study includes side-by-side comparisons of the following details for all of the top hepatitis C franchises in the United States:
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Organizational structure and deployment of key sales and marketing personnel
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Sales representatives
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Medical liaisons/field-based medical affairs personnel
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Sales and product management
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Detailed descriptions and quantification of key hepatitis C marketing expenditures by product and indication:
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National conventions/congresses
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Clinical trials for approved products
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Lunch and dinner programs
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CME programs
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Advocacy group grants
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Journal advertisements
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Printed sales materials
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Sales force costs
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Company-sponsored websites
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Advisory boards
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Analysis of product portfolio management
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Compensation of sales personnel
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Share-of-voice analysis and annual number of details by each sales force to each target physician audience
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